Thinking About Client Engagements
I’ve been spending a fair amount of time lately thinking about initial client engagements and how we can better calculate a design that is both in the realm of what is desirable from the intended audience and what will knock the client’s socks off. Its especially difficult for the client who doesn’t know what they want until they see it. Questions that have come to mind include:
- How do we learn more about the audience?
- How do we know whether or not the client’s idea of audience is correct?
- Can we talk to a sample of the audience?
- How can we better use personas in the design process?
- Are the personas based on real people or they fictitious calculations based on who we think the audience is?
- How will we measure the audiences reaction to the design once it is released?
These are the kinds of questions I’ll be tossing around in coming weeks. In the meantime, here are some great articles from the Viget Blogs: